2018: luminaries
luminary
a person who inspires or influences others,
especially one prominent in a particular sphere
THE VISION
An influencer program that embodies #thesweatlife.
This three month influencer program takes a group of 20 women (per city) on a journey to build authentic connection, discover what holistic thriving looks, and engage with lululemon in a fresh way.
In celebration of 2018 International Women’s Day, the NA Maven team launched lululemon luminaries to celebrate womxn supporting womxn in our year-round fight for gender equity.
luminaries gathered all across N. America to grow together,
experience belonging, and live #thesweatlife.
MONTREAL - VANCOUVER - CHICAGO - LOS ANGELES - TORONTO - SAN FRANCISCO - ATLANTA
High-Level Numbers
…what we’ve learned has blown us away:
51% of Luminaries made purchases beyond provided gift cards midway through program and 100% said they would continue to purchase lululemon products in the future (without gift cards).
95% of luminaries said the program positively impacted either their self-worth or provided them with tools for emotional growth.
Two themes emerged from luminaries testimonials: 92% expressed that as a result of this series they learned either how Lulu values and uplifts their community or that lululemon invests in holistic health/well-being.