A Brief Expiriment

HIGHLIGHTS

7 locations in the 2 month tour

2761 Men’s Units Product Tested (Product: Game on Boxers)

137 local gift cards distributed “Golden Tickets” (traffic driver)

1593 Emails + Guest Data Acquired

58% of guests opt to share email when given the option to interact via social media or email

OBJECTIVES

Guest acquisition by reaching new/emerging/key markets

Men’s brand awareness tactic

Bring in the men with that “gateway drug” aka men’s boxers

Gain insight local men’s brand awareness and interaction through a series of questions.

Buzzworthy brand play. Catch people’s attention in a way they don’t expect to see us.

WHAT

A custom vending machine that dispenses boxers through social vend, and email capture vend options (PT/No $$)

• Additional photos of machine HERE

• Example of PT cards in machine HERE

• Full reporting HERE on SharePoint