WHAT
A true Hollywood block party highlighting our partnership with LOVELOUD, The completion of our new mural & the start of LA Pride Weekend
Complimentary chainstitching on products bought that evening
Cobranded LOVELOUD product
“Unlabeled — Fit for Humans” Lab Capsule experiment
Heat press through the weekend with rainbow graphics pulled from mural
WINS
[The Guests] I’m not sure I’ve ever been at a party with that many cool, diverse, and beautiful humans in my life. So many new faces — felt like 90% of guests were brand new to us.
[The Vibes] Such a perfect evening. The parking lot of our Melrose store was transformed into a super luxury block party. Branding was consistent through the entire evening.
[Quality of Experience] We hired a full-scale production company to ensure we checked all the boxes for the event to run smoothly. EnterWorks handled permits, ID checks, security, AV, Staging, artist agreement, paying vendors, and all other logistics so internal team could feel at ease and actually attend the experience.
[Attendance] 400+ people attended (700 RSVPs)
[Email acquisition] 1050 emails added to our invite-collective, and sent a follow up thank you with links to socials, partners, and talent.
[Product integration]
Complimentary chainstitching on products bought during event
Co-Branded LOVELOUD product (5 year basics, cool racers, water bottles)
“Unlabeled — Fit for Humans” lululemon Lab capsule experiment
Heat press through the weekend with rainbow graphics pulled from mural
Vincint rocking lululemon LAB tear away pants on stage.
[Partnership] LOVELOUD were the perfect partners---relevant, mutual---LOVELOUD left with major brand love for lululemon. Partnered with new and diverse people: Vincint, muralists, Zev (production).
Vincint is on the upswing, so it was perfect timing to partner with him.
Choosing partners that have similar values.
Programming of the night reflected that----example: Vincint heading into the crowd to share the spotlight.
[Industry Standard] We paid the artists for their art and didn’t ask for hook ups. Supporting the artists bottom line = possibility for strong continuous relationships & respect for the brand.
SOCIAL Highlights
The Numbers:
212 DM's over 2 days
137 New followers at @lululemonla over the course of the activations
Our stories throughout the week received at least 3.5k views per slide. Typically, we average around 2.2K views!
drive to events post:
621 likes, 20 bookmarks, 10519 impressions, 117 taps to profile/website
window post:
2.3k likes, 63 bookmarks, 25235 impressions, 219 taps to profile/website – MOST LIKED PHOTO EVER on @lululemonla
glob
All the photos from Global Run day HERE & LOVELOUD Block Party HERE
And whats all this Vincint Hype: Oh, its real- -Do yourself a favor and take 3 to watch THIS absolutely insane performance of Creep on the Fox show “The Four” last season. He’s going to be a STAR.
