Change From Within Dinner

INTENT : Highlight our new AIM boxer through an evening around “how we change from within.” All of our attendees have experienced the NFL and the goal was to create the environment for a conversation around the necessary steps to ignite change entering the league while staying authentic to yourself. 

WHO : 12 Men training or coaching for the NFL Draft

• Kyle Allen (@kyleallen_10 / 32K) : QB Carolina Panthers

• Jarrett Stidham (@jarrett_stidham8 / 88.3K) : Former Auburn QB potential first round pick in 2019 NFL draft

• Drew Lock (@drewlock23 / 39K) : Top QB in draft class out of Missouri

• Tyree Jackson (@tyree.jackson3 / 12K) : QB from Buffalo, projected to go in top 3 rounds

• Will Grier (@willgier7 / 612K) : QB from West Virginia potential first round pick

• David Sills (@davidsills_ / 36.8K) : QB turned all american wide receiver at West Virginia

• Jake Browning (@Jakebrowning72 / 20K) : 4 year starter at Washington, top QB prospect

• Wilton Speight (@wiltonspeight_3 / 37K) : UCLA wide Receiver headed to the draft

• Justin Hoover (@coachhoover / 1200) : Elite 11 coach 

• Drew Morcos (@motusspecialists / 20k) : founder of Motus specialist and industry leading PT

• Jordan Palmer (@jordanpalmer / 12K) : QB Coach and mentor

• Tommy Rodriguez : Life coach and founder of activate

WHAT : In partnership w Jordan Palmer, we brought together a group of elite football players and the people that support them to take a moment to identify how to ignite “Change from within.” We started by focusing on heightening self awareness through yoga on the beach w legacy ambassador Christy Curtis. We then transitioned into a core values workshop led by Jordan and Tommy Rodriguez, meant to identify what is important in these athletes lives. We chatted for 2 hours over a plated dinner. 

BONUS : Matt Stafford (QB Detroit Lions) stopped by and dropped some knowledge on the QB’s to kickoff the evening

WHERE : The Deck Laguna Beach

WINS : 

• The attendees: Elite group of athletes that are going to be in the spotlight with a total reach of just over 800,000 followers

• The content : we were able to create time for them to think about their core values as they are embarking on the most important time of their lives while connecting back to the “change from within” campaign

• 2 versions of Yoga : the practice started with a physical vinyasa and ended with a yoga nidra

• PT packs : the athletes are heading out to the NFL combine so we outfitted them in ABC pant and down to the wire shirt for their travel