Soul Pancake Live

 Soul Pancake LIVE 

lululemon x Soul Pancake

Dec. 4th  @ the LA Theater Center

L O S    A N G E L E S – DTLA

HIGHLIGHTS

466 Attendees (Sold Out)

20 VIP tix (Sold Out)

5M Impressions

53% Male Attendance

4M+ People Reached

WHAT

• A variety show that gave us ALL THE FEELS to support in storytelling lululemon’s holiday campain. The content opened the audiences mind and hearts by joyfully exploring and celebrating the many ways in which we seek connection, love, hope, truth and purpose. SoulPancake is a pioneer in the positive media space and they are took what they have learned by making people FEEL something through their screens into the real world.   We live in a fragmented, screen-addicted, challenged world. There’s something inexplicably beautiful about real-life, meaningful human connections. lululemon's brand ethos champions this as does Soul Pancake. Enter SoulPancake Live.

WHO

• The Night—hosted by actress and comedian Alison Becker—brought the SoulPancake video experience to life on stage and featured incredible storytelling from Bryan Kett , and Charles Ryu. A hilarious comedy set from Beth Stelling, musical performances from City of the Sun and Baby Wants Candy-  a special appearance from SP creator- Rainn Wilson (interviewing Terry Crews!), and interactive audience segments. 

PRESS PICK UPS

• KCRW

• To Do LA

• LA weekly

• DTLA Mag

• Los Angeles Magazine

• “A life curated”

• Discover Los Angeles

• Carpe Diem!

• Los Angeles Daily News

• EyespyLA

• Evensi

NOTABLE SOCIAL SHARES to drive attendance and awareness to event (all tagged @lululemon in the post)

• Rainn WIson (1.4M followers)

• Terry Crews (3.3M followers)

• Kristen Bell  (9.2M followers)

• OverheardLA (1.2M followers)

FULL PHOTO GALLERY: HERE