New Project

SWEATING SINCE THE 90’S #lululemonLA

A night to bring LA’s sweat community together to celebrate 20 years of laughter, luon and collaboration. Guest focused event that was rooted in sweat with a guest list comprised of ambassadors (current, pipeline & legacy), studio owners, local instructors and loyal guests.

WINS

Ambassador engagement; ambassador led class with representation from 3 stores in the LA region

Collaborated with LA Luminary Chelsea Leifken to create step & repeat; showed up powerfully across social media and first time leveraging a luminary relationship for a collaboration

Strong attendance for a weeknight in LA – more lead time next time to ramp up RSVPS

Social media engagement; activation with step & repeat as well as branded coconuts showed up across the @lululemonLA social channel via hashtags, and photo tags.

FAST FACTS

318 RSVPs on EventBrite

208 guests checked in

85+ RSVPs through social media engagement #linkinbio

175+ active in group sweat