Proud & Present — Erika Curtis: Portfolio

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Proud & Present Hike | lululemonLA

June 6th @ Baldwin Hills Terrace

L O S A N G E L E S – Culver City

To kick off Pride weekend in LA we hosted a hike with The Trevor Project and musician Daya along with a conversation + meditative moment at the top of Los Angeles about what it means to be “Proud & Present”

“Thank you Trevor Project for everything that you do for the LGBTQ+ community , and thank you lululemon for CARING.”- Ryan Weiss (@wakingupwithryan)

OVERVIEW

60 Attendees (150 RSVPs)

60 NEW guests + media PT’d

45% male attendees

Over 1m impressions

556.3k via local partners

589.1k via PR & influencer attendance

PARTNERS

Ryan Weiss @wakingupwithryan (17.8k followers)

Danielle McCleerey @danielle_onthedaily (16.8k followers)

Loui Pacheco @louipacheco (5k followers)

The Trevor Proect @trevorproject

Daya @daya (549k followers)

ANTICTDOTAL

· “Just wanted to thank y'all for putting on the Proud & Present event and allowing us to take part in it. It really inspired me to do more for my LGBTQ community locally and be more mindful of the here and now. If I could be informed of similar events or added to some sort of event calendar that would be great.”- Guest

· “I was out celebrating at the parade on Sunday and it was so fun to run into people in the “Proud & present” shirt and connect the shared experience we had on Thursday.”

· “This shirt is dope”- Gen Z guest

· “So powerful PLEASE put me on the list to invite me to all lululemon events” - Guest

SOCIAL

Notable Attendees:

Ashley Platz (23.4K Instagram Followers)

Elaine Daneshrad (102K Instagram Followers)

Diana Espir (35.7K Instagram Followers)

Katie Willcox (130K Instagram Followers)

RJ Aguiar (69.9K Instagram Followers)

Ashley Platz

Instagram Stories (23.4K followers): LINK

Elaine Platz