IWD @ SXSW

SXSW | Austin, TX

March 8-10, 2019

The Sweatlife House @ Clive Bar

2 nights, 3 days, 3,899 guests

Total Reach: Social 818K / Media 2.45M

Why SXSW?

We wanted to carve out a space for ourselves as a leader in innovation and mindfulness while connecting with influential and forward-thinking festival attendees. With nearly 500,000 attendees from 102 countries, SXSW gave us access to a global audience, allowing us to show up where our new guest already was. ​

What is The Sweatlife House?

A 3-day lululemon brand house based around the pillars of the Sweatlife (Sweat.Grow.Connect). The Sweatlife House was a playground for possibility where guests could relax, recharge and connect through immersive experiences for the mind, body and soul. Guests walked away knowing that their body is the most powerful machine at SXSW.​

Activation Overview

Each day included a morning run, two yoga classes and 12 Frequency sessions.​

· Operating Hours​

· Friday + Saturday: 8am-2am​

· Sunday: 8am-5pm​

· Special Events​

· Day 1 : International Women’s Day Dinner & All Female DJ series​

· Day 2: The Sweatlife House Party​

· Always On​

· Product vending machine​

· IWD photo gallery​

· IWD action wall​

· Healthy F&B​

· EmbodyRelax​

· Phone charger station​

· Gender neutral bathrooms​

· Hydration station​